> For the complete documentation index, see [llms.txt](https://docs.cipp.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cipp.app/msp-adoption-toolkit/sales-enablement-materials.md). # Sales Enablement Materials We want to make it easier for you to introduce and implement CIPP within your business. To support that, we’ve created a set of **free Sales Enablement Materials** that are available to everyone—whether you’re a CIPP user or not. We strongly believe in raising the bar across the entire IT and MSP community. That means **no paywalls, no gated forms, and no hidden sales traps**. You don’t have to give us your email address or end up in a never-ending sales cycle. Just open the materials and start using them. ## How to Use These Materials Each resource is built as a **template** that you can adapt to your own organisation. We’ve included examples and suggested language to help you get started, but you’re encouraged to adjust the tone, style, and messaging so it fits your brand and customer voice. The templates are completely adaptable to your brand, so feel free to make them your own. Think of the templates as jumping off points. Use them to: * Train your sales team with ready-made collateral. * Adapt content for customer-facing proposals, presentations, and onboarding. * Save time by customising proven structures rather than starting from scratch. The guide includes several implementation strategies, including guidance to help you upsell clients to M365 Business Premium. Handling client objections can be difficult for MSPs, and the guide provides approaches you can use. This helps you use more of the features in M365 and implement stronger security for all your clients. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.cipp.app/msp-adoption-toolkit/sales-enablement-materials.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.